by Jamie Redman
While bitcoin, non-fungible token (NFT) assets, ethereum, and cryptocurrencies had an incredible year in 2021, none of the trends made it into Google’s “Year in Search” review. Currently, interest in bitcoin, in terms of Google searches has dropped considerably since the week of May 16th through the 22nd of last year. Search trends for the term “bitcoin” have slid 72% since it scored the highest score of 100 last May to today’s score of 28.
Interest in bitcoin, NFTs, cryptocurrency and ethereum has waned according to Google search trends. Essentially, the web page Google Trends analyzes the popularity of top search queries worldwide and regionally and it scores specific terms and phrases by the number of searches.
Last year, crypto-assets like BTC and ETH reached all-time price highs and interest increased a great deal during those specific time frames. Typically, when the price reaches new heights, Google Trends shows that queries worldwide increase and the opposite happens when the price sinks.
Metrics show that the term “bitcoin” saw a high of 100 on the week of May 16th through the 22nd, 2021. The search query “bitcoin” was also high in January and February 2021, holding above 75 points.
Today, the score is 72% lower than the stats recorded in May as the term “bitcoin” currently has a score of 28. The search query “ethereum” has a score of 8 today which is 68% lower than its highest 2021 score of 25 points. The term “cryptocurrency” has a score of 3 on January 7, 2022, but in May it reached a high of 12.
The shortened term for non-fungible token “NFT” has just peaked at 100 this week, according to Google Trends statistics on Friday. During the first week of January 2021, the search query “NFT” only had a score of 1. The search trend for “NFT” grew slowly during the first six months, but at the end of 2021 and into the new year, it’s jumped considerably to its current all-time high.
While the global cryptocurrency market valuation of the entire crypto-economy has dropped in recent times, searches using the phrase “how to sell bitcoin” are low with a score of 12 on Friday. That’s 88% lower than Google Trend’s “how to sell bitcoin” high during the week of February 14th through the 20th of last year.
That week, the query for the phrase “how to sell bitcoin” reached 100, while “how to sell ethereum” scored a 12. Interest in the phrase “how to sell ethereum” has increased to a score of 15 today.
What do you think about the current trend of searches for terms like “bitcoin,” “ethereum,” and “NFT”? Let us know what you think about this subject in the comments section below.
Jamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for Bitcoin.com News about the disruptive protocols emerging today.
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by Jamie Redman